VMA awards, best rock video analyisis

For this task we looked at all the nominees for best rock video in the VMA awards, then we chose which one we believed should have one.

We chose The black keys ‘howling for you’



The Black Keys ‘Howling for you’ music video differs from most if not all music videos as it is set out in the style of a movie trailer. Throughout the video we hear voice over’s stating points about the characters and the story line as well as stating the actors (artists) names and characters. We also see sections that are supposed to be parts of certain scenes from the film as you would on a movie trailer. These include exciting moments from the non-existent film and sections of dialogue that would be used to draw the audience in.

We believe this video should have been picked over the Foo Fighters ‘walk’ because the characteristics of the video fit into the genre of rock more than that of the Foo Fighters video. The only characteristic that did not seem to fit the genre in the black keys ‘howling for you’ video were those that were meant to conform to the ides of a movie trailer. Also they did not follow the characteristic of showing the band playing in the music video except for occasional references to them with their instruments, but there were few of these.

We also believe that the black keys ‘howling for you’ video was much more original in that it had an original idea unlike the foo fighters video which seemed to conform very much to the usual stereotypical characteristics of a rock music video.