Evaluation individual timed response

In what ways does your media product use, develop, or challenge forms and conventions of real music products?
The first thing about our music video is how unconventional it is especially in the artists style and how we portrayed this. We decided as the song was about a bad day it was a better idea to put the artist across as an average everyday teenage girl rather than the normal glamourous look that pop girl bands normally use. I believe this was the biggest way we challenged the conventions of a real music video. I believe by challenging the conventions of having a glamourous artist we have developed our artist into a sutiable role model. By using an everyday image we have created a way for young girls to relate to the artist. Another way we developed the conventions of our music video was we decided it should follow a storyline which is something that is rarely done by girl bands or female pop artists. By doing this I believe we created a good strong link between the lyrics and visuals which is one of Goodwin's theory points. The outfits we used as well also showed that unlike Goodwin's theory not all videos need to put women into voyeuristic outfits to be successful so this was also an example of challenging the stereotype. I found we did use the conventions for our genre effectively in our video but instead of using them like normal we altered them so they could be challenged which I think gives our video a bit of a unique edge.

How effective is the combination of your video and ancillary products?
I believe all 3 products as a combination work well together. I believe this as we managed to get across the feeling of a bad day throughout all 3 products. We decided when designing the products that our visual theme that would run through all 3 products would be umbrellas. We decided this as a group because a lot of people say they have bad days due to rain or weather and this is the link we used and assosiated with umbrellas. Between all 3 products we used the same outfits, locations and colour scheme to create a strong connection and link between the music video, digipack and magazine advert. We also used an image from our music video where our artist throws her umbrella in frustration as our magazine advert image as we believed it got across the theme well and the feeling of defeat on a bad day.

What have you learnt from your audience feedback?
From our audience feedback I learnt we used a great deal of matching lyrics and visuals such as when the artist sings 'woke up this morning feeling bad' we actually see an image of her waking up looking miserable and finding a text from her boyfriend saying he wants to break up. The feedback also suggest a good link between the music and visuals as there are images of her being bullied which really well match the songs mood. The dark colours also add a good link to the mood of the song. They also believed by using a mobile phone in the video we gave the impression/notion of 'looking' which standard music videos have. They also said our use of planning and thinking for shots such as panning and tracking shots was used effectively and added good variation.

How did you use new media technologies in the construction, research and planning and evaluation stages?
For the construction of our video we got to use high definition (HD) cameras for the filming stage of our video these were great as it not only added detail which we couldn't see but it also gave our video an amazing quality. We also got to use photoshop and final cut this was a lot of fun as its always a new challenge to use these programmes but through using these programmes we got to add in some awesome effects to both our music video and digipack such as the spiltscreen effect used during the music video and through photoshop we created the awesome effect on the digipack where it looks like i'm standing on the field in 3 different places at once. For our media products as a group we always get assigned a new blog specific for our group on blogger. This was especially helpful during the research and planning stage as anything useful we found on the internet or any new ideas could be blogged from anywhere even home so nothing could be forgotten very easily. In our evaluation we are going to get to use the studios to film a directors commentary. Doing an evaluation as a directors commentary is new and different and interesting and should be a good way to show off more of our skills as a group with a camera and on final cut when we edit it.