The Saturdays is a girl group and is made up by 5 different singers. In every one of their music videos they have made it colourful through the clothing they wear or the accessories that they use. A good example of this is their music video to their song 'Up'.
The above screen shot is from one of the first fast shots 1) setting the pace of the video which fits in with the genre and 2) giving a clear imagery of colour which associates with The Saturdays and is consistant through all of their videos.
The screen shot below is also from one of the first shots in the video which shows the different colours and allows the audience to associate the different colours with the different members of the group.
As I pointed out earlier they also use the accessories to associate their colours with themselves as this screen shot is showing, the member that the shot is focused on is holding an orange bad and an orange ring and as seen in other shots from the video, is also wearing orange tights and holds an orange microphone in the video just as the member in the back ground of this shot is holding a pink/purple microphone and also wearing the same colour tights.
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