This music magazine advert has the conventions it needs as well as extras:

• Picture of the artist
• The release date
• Where it's available to purchase from
• The DVD name
• The song name 
• Store logo's that the song is available from
• Reviews from well known critics

When looking at the photo the first thing I noticed was that the advert is in black and white (except the "HMV" logo). Next was the pool of light reflected in the water. Next, to the right of this is a girl in a white dress looking at the water. The white dress really works well with the black and white image as the shadows on the girls hair, arms and legs really make the white noticeable, plus the water to the right to her is very dark with shades of black and dark grey. The eye is then drawn to the box image of the artist who sung the song and under the "OUT NOW!" writing which is bigger than the other writing with an exclamation mark to make the viewer feel urgency to buy the DVD. Underneath this is where the DVD is available from and for how much, again under this is is the DVD/album name with the HMV and iTunes logo's to show where it's on sale. 

Next the eye then looks around the image again to pick up any detail of the advert it may have missed. My eye was drawn to the white boat in the top left corner of the image as its on dark water with soft shadows all around it. Under the boat is the song name "You are the moon" which makes the viewer associate the pool of light under the name with a reflection from the moon. And under to the right is the critics review from The Daily Telegraph.

This advert tells the view a lot about the artist and what the songs on the album will be about. The black and white theme of the image makes me think of old black and white movies and romance. Other factors that make me think of this is that she is by the water, only being able to see by the moon light. Also her dress looks very thin and fly away and her hair being worn down and is going down her back. She doesn't look like she's about to go to a party and the soft shadows make the mood of the image very calm which means the music is very likely going to be about love and be very soft and possibly relaxing.